North American physical game sales have grown year-on-year for the first time since 2009, analysts say the lifespan of physical media is less than ten years

Data released by market research organization Circana shows that in the 12 months ending in May this year, sales of physical video games in the United States increased by 3% year-on-year. This is the first time since 2009 that this category has achieved year-on-year growth. However, Matt Pis, senior consultant for the gaming industry at Circana